VIEWS OF BRAND CULTURE  How does a »brand« function, how is it constituted? When can you speak of a »brand«? And how does our own personal relationship with the product influence our perception, our image, indeed the aura of that »brand«? These and other questions are dealt with in the series Views of Brand Culture, published by Nicolai Verlag. Each volume of the series deals with a major brand. The publishers Volker Albus and Achim Heine delve to the very core of the specific profile that constitutes the legendary status of each brand in a series of essays, with examples of corporate advertising as well as plenty of illustrations and text documents. EDITORS  Volker Albus is an architect and works primarily as an exhibition and product designer. He is a professor of product design at the School of design in Karlsruhe. Achim Heine is joint partner at the advertising agency Heine/Lenz/Zizka and works as a product designer in Berlin. He is a professor for experimental design at the Berlin College of Art.